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Email Marketing Specialist
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Position Number: 2390722
Location: Chestnut Hill, MA
Position Type: Communications - Public Relations and Advertising

Email Marketing Specialist
Boston College

Boston College Introduction

Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.

Job Description

The Email Marketing Specialist is a key member of a high-performing marketing department whose mission is to keep Boston College alumni, parents, and friends engaged and participating with the university. This position will be supervised by the Email Marketing Manager reporting up to the Senior Associate Director, Digital Technology & Operations, and collaborates closely with internal partners/clients to deliver engaging digital content to key constituents utilizing email and other digital media.

This individual is tasked with designing, building, and sending a large volume of emails on behalf of the Office of University Advancement (UA). This person also assures the quality of the content and the functionality across digital platforms. This person will help shape, adhere to, and help enforce the policies and processes that guide UA's email marketing efforts. Aside from making sure this process runs smoothly, the Email Marketing Specialist will help inform and set strategy with the goal of increasing effectiveness and performance.

This person will also be asked to help the department leverage the full range of digital channels, including our website, blogs, social channels, and mobile, in order to increase the efficiency and effectiveness of email communications.

Essential Functions:

Design, build, and send outbound broadcast emails on behalf of University Advancement to Boston College alumni, parents, and friends;
Assist in Managing the University Advancement Broadcast Email calendar.
Support and adhere to Advancement Marketing and Communications' quality testing process for broadcast emails; and assure that all broadcast emails are free of error, work across all platforms, and adhere to current SPAM filter standards
Help enforce the divisions' broadcast email policy; proactively collect content, data, and scheduling details from clients and stakeholders
Assist with tracking performance of broadcast emails and digital content, and make recommendations to the team based on this data
Make recommendations on email-related tools and technologies adopted by the University to determine if and how they can best be leveraged

Position Details:
Department: 031121 - Adv Communications & Marketing
Position: 00011438 -Email Marketing Specialist

Full-Time Equivalent Hiring Range: $52,400 to $65,500; salary commensurate with relevant experience.

Requirements

Advanced knowledge of Salesforce Marketing Cloud, with a focus on Email Studio.
A bachelor's degree plus a minimum of 3 years of demonstrated experience in building emails, web pages, e- newsletters, online forms, mobile and social media content, and other features.
Knowledge of HTML, CSS, Adobe web tools (Photoshop and Dreamweaver), and experience working within a content management system.
A firm grasp of email marketing, digital content, mobile marketing, and social media strategy.
Experience testing emails and web content for both performance and functionality across all platforms.
Familiarity with email metrics and reporting, as well as with Google Analytics.
Solid writing skills with ability to design web graphics, optimize photos, and troubleshoot html, CSS, and browser display issues.
Excellent interpersonal communications skills

Must be a team player who is highly motivated and dedicated to the goals of advancing higher education and have an appreciation for Jesuit Catholic education and the goals and values of Boston College

The office of University Advancement supports the mission of Boston College by promoting a culture of inclusion that values each individual. Our recruiting practices support that commitment to build diverse teams reflecting our community; students, alumni, parents and friends of Boston College.

Closing Statement

Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:

Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Paid Holidays Annually
Generous Sick and Vacation Pay
Additional benefits can be found on https://www.bc.edu/employeehandbook

Boston College conducts background checks including education, and verifies COVID-19 vaccination as part of the hiring process.

Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity.

Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu/nondiscrimination.

To view the full job posting and apply for this position, go to: https://bc.csod.com/ats/careersite/JobDetails.aspx?id=4943&site=1

Boston College is a Jesuit, Catholic university that strives to integrate research excellence with a foundational commitment to formative liberal arts education. We encourage applications from candidates who are committed to fostering a diverse and inclusive academic community. Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university, please visit the Office for Institutional Diversity at http://www.bc.edu/offices/diversity.