Job Details

Sr. Manager, Marketing and Brand Strategy

Position Number: 9908947
Location: Salt Lake City, United States
Position Type: Public Relations, Marketing and Communications

Sr. Manager, Marketing and Brand Strategy

Job Summary

The David Eccles School of Business is seeking an experienced and collaborative Senior Manager, Marketing and Brand Strategy to serve as a strategic marketing partner for assigned programs, departments, centers, institutes, and school-wide initiatives.

Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role develops and leads integrated marketing strategies that advance school priorities, strengthen the Eccles brand, and engage key audiences. The Senior Manager will build trusted relationships with internal partners, translate business and program objectives into effective marketing strategies, and lead initiatives from planning through multi-channel execution and measurement.

The ideal candidate is a strategic marketer who combines strong business acumen with hands-on execution. They will bring experience developing audience-focused marketing strategies, shaping messaging and content, collaborating with creative and channel partners, and using performance insights to continually improve results.

Success in this role requires strong strategic thinking, communication, writing, relationship management, and organizational skills, as well as the ability to navigate a complex organization, manage multiple priorities, influence across teams, and turn strategy into high-quality, measurable marketing outcomes.

Responsibilities

Serve as the strategic marketing partner for assigned programs, departments, centers, institutes, and school initiatives
Develop integrated marketing plans that translate organizational objectives and audience needs into clear strategies, messaging, channels, tactics, and measures of success
Build strong relationships with school partners while providing strategic marketing counsel and recommendations
Identify marketing opportunities and challenges, define objectives and audiences, and develop strategies, messaging, channels, and tactics to achieve desired outcomes
Lead marketing initiatives from planning through execution, coordinating work across multiple marketing channels and collaborating with content, creative, digital, communications, and other marketing colleagues
Develop messaging and write marketing copy across channels, including advertising, digital, email, web, social media, presentations, and other marketing materials
Provide strategic direction and feedback on creative work, ensuring design, messaging, and execution effectively advance the marketing strategy and meet brand standards
Manage multiple marketing initiatives simultaneously while ensuring quality, accountability, effective communication, and successful execution
Ensure marketing and communications initiatives align with the David Eccles School of Business brand, messaging, strategic priorities, and quality standards
Monitor marketing performance and recommend improvements based on analytics and organizational goals
Collaborate across the Branding, Marketing, and Communications team to strengthen marketing effectiveness, consistency, and continuous improvement
Lead and contribute to additional strategic initiatives and special projects as assigned

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Senior Manager, Market & Brand Strategy Management: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience

Preferences

Experience working in higher education or other complex, matrixed organizations
Agency experience or experience working with multiple partners, stakeholders, departments, or business units is a plus
Significant professional marketing experience with demonstrated strategic responsibility for developing marketing strategies, not solely coordinating or executing marketing projects
Experience developing and executing integrated marketing strategies across multiple channels and audiences
Demonstrated ability to translate organizational goals and audience insights into clear marketing strategies and recommendations
Demonstrated ability to build trusted relationships and serve as a strategic advisor to organizational leaders and stakeholders
Strong understanding of brand management, messaging, content strategy, creative strategy, digital marketing, and integrated marketing
Strong writing and editing skills with demonstrated ability to develop effective marketing copy and messaging
Ability to evaluate creative work and provide clear, strategic direction and feedback on design, messaging, and execution
Experience using marketing analytics and performance data to evaluate effectiveness and inform decision-making
Demonstrated ability to manage multiple priorities with strong organization, communication, and follow-through
Excellent written and verbal communication skills
Experience with Asana or other project management platforms

Special Instructions

Requisition Number: PRN46530B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday through Friday, 9:00 -- 5:00 pm. Nights and weekends as needed.
Department: 02160 - School of Business M + C
Location: Campus
Pay Rate Range: $80,000-$92,000
Close Date: 11/18/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/211130