Job Details

Assistant Director of Marketing & Communications

Position Number: 9899321
Location: San Diego, United States
Position Type: Public Relations, Marketing and Communications

Assistant Director of Marketing & Communications

Location:
Pay:
Pay Type:
Employment Type:

Priority consideration deadline: Tuesday, October 28, 2026.

Compensation: $90,000 - $100,000 Annually

GENERAL PURPOSE: Under the guidance and direction of the Associate Executive Director of Associated Students in coordination with the A.S. Executive Director, the Assistant Director of Marketing & Communications is responsible for facilitating the A.S. marketing and communications strategic plan, and coordinating the development and implementation of the marketing, strategic communication and assessment efforts for Associated Students. The position works closely with students and student leaders, including the A.S. Vice President of External Affairs and the A.S. Marketing and Communications Committee, to tell the A.S. story to the campus community. The position collaborates with all A.S. programming entities to assist in marketing and assessment efforts. Further, this position coordinates the branding and marketing efforts of all departments of the Associated Students throughout the SDSU community. In close coordination with the A.S. Vice President of External Affairs, responds to media inquiries. This position supervises and provides direction to the Marketing department, which includes full- and part-time staff.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Primary Functions

Leads and oversees Associated Students marketing and strategic communication efforts
Coordinates the A.S. branding efforts. Ensures continuity within departments and for A.S.-wide efforts. Adapts and adjusts A.S. branding based on assessment feedback and changes in trends
Develops, administers and analyzes assessment strategy for Associated Students student employees, volunteers, staff and program participants. Coordinates with various A.S. departments in the dissemination of assessments, targeted response groups, and utilization for data informed planning and decisions
Oversees the Marketing Department, including campaigns, messaging, digital marketing and public relations
Leads regular focus groups, needs assessments, and surveys to ascertain campus views, customer satisfaction and perceptions of Associated Students as a whole
Serves as the A.S. representative on the SDSU Strategic Communications and Public Affairs (StratComm) committee. Ensures meeting minutes, communications and initiatives are shared with A.S. leadership
Works closely with A.S. Executive Director and the A.S. Vice President of External Affairs in response to media inquires
Communicates regularly with A.S. Senior Staff regarding marketing communications, assessment results, and new and existing programs, services and initiatives
Supervises A.S. social media presence including all A.S. accounts (Twitter, Instagram, Facebook, YouTube, Snapchat) and strategically utilizes each account to communicate with diverse demographics. Develops and implements social media policy
Develops and implements marketing strategies for new and existing A.S. programs and services
Responsible for the editorial direction, design and distribution of all A.S. communications to include newsletters, A.S. Annual Report, brochures, calendars and other communications as needed
Formulates and recommends marketing and graphics policies and procedures. Coordinates the appearance of all A.S. print and electronic materials such as letterhead, use of logos, brochures, email signatures, etc.
Develops, monitors and is responsible for adherence to the Associated Students marketing budget
Provides administrative oversight for the marketing, communication and major events in which Associated Students coordinates and administers
Chairs the A.S. Marketing and Assessment Roundtable
Provides oversight responsibility through the recruitment, training, supervision and evaluation of Marketing staff

QUALIFICATIONS

Minimum & Preferred Requirements

Education:

Four year degree from an accredited college or university with a major in marketing, public relations, communications, student affairs or a related field required. Master's degree preferred

Experience:

Five years experience in developing marketing, communication and assessment strategies required. Experience working on a university campus preferred
Three years supervisory/management experience required

Trainings (Must be completed within 30 days of hire):

Anti-Harassment Training for Supervisors
Workplace Violence Prevention
Data Security & Privacy
Gender Awareness Training

PERFORMANCE EXPECTATIONS

Must professionally represent the Associated Students and San Diego State University at all times
Must be able to perform a high level of customer service in a diverse and constantly changing environment
Demonstrated success in mentoring work teams of diverse functions, complying with organizational policies and procedures and supporting change within an organization
Commitment to values of diversity, multi-culturalism, and higher education
Successfully leads and oversees Associated Students marketing and strategic communication efforts

KNOWLEDGE, SKILLS & ABILITIES

Excellent interpersonal skills; ability to relate and communicate effectively with a diverse population of students, staff, faculty, colleagues and guests
Proven necessary supervisory skills including, but are not limited to: hiring, inspecting, analyzing, planning, prioritizing, scheduling, assigning, receiving, controlling, training, instructing, documenting, recommending and reporting
Knowledge of effective marketing principles and techniques
Knowledge of and experience in program planning and implementation
Knowledge of and skill in budgeting and fiscal management
Ability to establish and maintain collaborative working relationships with student organizations, campus departments, and student union customers
Must have strong communication skills (verbally and written) to communicate at a level appropriate to the duties of the position
Ability to create and implement ideas to promote programs and activities
Ability to develop and conduct workshops and training programs
Ability to achieve assigned objectives, within budget and desired time frame
Ability to gather and organize data, draw logical conclusions and discern implications
Ability to present a consistent positive approach to students and all internal and external contacts by being courteous, respectful, helpful and cooperative at all times
Strong ability to lead and motivate student employees and volunteers
Ability to interpret and communicate policies and procedures
Ability to work with a diverse SDSU community
Ability to maintain high level of confidentiality
Ability to handle multiple tasks simultaneously
Must be able to exercise tact and exhibit sound professional judgment

SCHEDULE & WORKING CONDITIONS

This is a regular, full-time position with expected hours of Monday through Friday, 8 a.m. to 4:30 p.m.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

General office environment. Work is generally sedentary in nature, but may require standing and walking around campus. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position requires the individual to spend long hours sitting and using office equipment and computers. This person will also spend time filing and have to do some lifting of supplies and materials from time to time, including banker boxes and files.

Physical requirements include talking, listening, sitting, standing, walking, manual dexterity, eye-hand coordination, use of office equipment including but not limited to computers, scanners, printers, telephones, copiers, fax machines, corrected vision, and hearing to standard range.

RELATIONSHIPS

Inside the Organization:

Reports to the Associate Executive Director
Supervises:

Marketing & Communications Coordinator
Marketing Lead
Videographer Lead

Provides direction to the Marketing team
Collaborates closely with A.S. Senior Staff
Works closely with A.S. Executive Officers, particularly the V.P. of External Relations
Works closely with A.S. Marketing and Assessment Roundtable and the A.S. Marketing & Communications Committee
Works closely with A.S. Graphics team

Outside the Organization:

SDSU Strategic Communications & Public Affairs and other campus partners
Media Outlets
Vendors & Contract Workers

EMPLOYMENT CATEGORY: Full-Time, Exempt, Salaried, Supervisor, Grade 15

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered this position with Associated Students. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current Associated Students employees who apply for the position.

To apply, visit https://asjobssdsu.applicantpro.com/jobs/4244357