Job Details
This ad is expired.
- Associate Vice President, Brand Communications and Insights
- Go to our website »
Associate Vice President, Brand Communications and Insights
Requisition Number: 18-0035
Location: Manassas, VA
Please scroll all the way down and click "Apply On-Line" to apply for this posting.
Synopsis of Role:
The Associate Vice President, Brand Communications, and Insights responsibilities include managing brand communications and insights that support the American Public University System's (APUS) growth objectives and long-term brand strategy and development. The incumbent builds and leads brand and media communication efforts; collects and analyzes data to evaluate existing and potential products, programs, campaigns, and market segments; and identifies and monitors peer institutions and market or industry conditions that may impact student growth or retention. The incumbent manages $2 million+ in channel resources and initiatives that include advertising and community engagement programs.
Essential Functions:
?Manages messaging strategies for various University audiences including corporate and education partners, prospective students, and current students.
?Conducts market research regarding decision drivers, their prospect journey, and the end-to-end experience.
?Serves as liaison to academics and executive members regarding brand strategy
?Highlights institutional differentiators (i.e., flagship programs, faculty, members of the students and alumni community, etc.)
Work Environment and Physical Demands:
Requirements:
Required Skills:
- Strong internet market research skills, ability to quickly and accurately find, absorb, and analyze market information and recognize patterns and trends.
- Understanding of and experience using branding principles.
- Strong organization, communication, and teamwork skills, namely the ability to work with all levels of management/staff and across departments to collect info and build consensus; the ability to motivate and drive teams.
- Experience analyzing and managing multimedia marketing executions.
- Solid copywriting ability.
- Knowledge of online social networking sites as a component of marketing initiatives.
- Knowledge of the fundamentals of the printing process.
- Demonstrated expertise in complex brand architecture and management.
Required Experience:
- Bachelors in marketing or similar concentration required. Preferred Masters degree in a marketing-related field preferred.
- Ten or more years of integrated marketing experience required.
- Extensive experience conducting and directing marketing research.
- Solid experience developing financial models for marketing programs and campaigns.
- Experience sourcing and managing agency partners.
- Solid experience initiating and managing teams and vendor relationships
- Experience managing online campaigns and integrated marketing initiatives.
- Solid experience managing promotions, including developing appropriate targeting, offers, and messages; executing campaigns via online/traditional channels; and tracking response rates, conversion rates, and ROI.
To apply, visit https://re31.ultipro.com/AME1070/JobBoard/JobDetails.aspx?__ID=*95345319E26A322F
Copyright 2017 Jobelephant.com Inc. All rights reserved.
Posted by the FREE value-added recruitment advertising agency
jeid-848e2e867e56b54e906dfcbd22b388f1