Job Details

American Public University System
  • Position Number: 1574925
  • Location: Charles Town, WV
  • Position Type: Business - Marketing and Sales


Executive Director, Homeland HQ


Requisition Number: EXECU01683
Location:

American Public Education Inc. (APEI) is looking for an entrepreneur who is motivated to scale an early stage, content-driven, platform-based business. The Executive Director (ED) will drive user engagement and growth for HomelandHQ, a newly launched online community for homeland security professionals.
HomelandHQ is where users can access industry news and content, ask and answer questions, discover employment opportunities, sharpen industry skills and connect with other professionals and volunteers in the homeland security and emergency management industries.
No homeland security industry experience is necessarywe are instead looking for someone who is passionate about building businesses and knowledgeable about online communities. We envision that HomelandHQ is a model for a multi-sided platform business that will ultimately be extended into other industries. APEI has multiple subject matter and industry experts with experience in the broader homeland security and emergency and disaster management sectors, and that expertise will be made available to the ED.
Today, HomelandHQ focuses on content and community features. In the future, an online education marketplace and career services functions will be added, making it easy for users to access relevant educational and employment opportunities.

Synopsis of Role:
HomelandHQ is operated like its own startup within APEI, a company dedicated to providing quality, affordable and accessible education to working adults. As the community scales, and new multi-sided platform businesses are launched, this could be the foundation for a separate business unit of APEI.
Like the head of any start-up, the ED will wear many hats, straddling the functions of community stewardship, marketing, growth, and ongoing product development. This individual will need to be a self-starter, and be able to take control of day-to-day activities that support the growth of the online community and platform. They will also be responsible for reaching aggressive target metrics, like leads generated, lead-to-user conversion, and engagements-per-user.
While the ED will be the product owner, there will be marketing resources and services provided by the parent company and external resources - in marketing or other areas - will be made available as needed, in order to grow the number of users and the level of engagement.
The ideal candidate is someone who has a passion for building an online community, experience growing and engaging an online user base, and a keen interest in building a new, content and community driven, platform-based business.

Essential Functions:

  • Develops and executes strategies to drive user growth and engagement.
  • Identifies key channel partners (e.g. companies, government agencies, trade associations) who can significantly drive user volume.
  • Works with marketing resources to implement growth marketing campaigns.
  • Actively engages with the community to encourage active discussions and stimulate user-generated content.
  • Communicates daily with users through live chat and ticketed support system (powered by intercom).
  • Helps new users stay engaged by helping them discover other users and conversation threads through one-on-one personalized email and chat communication.
  • Develops a product roadmap, identifying the need for key product updates and product changes by listening to and tracking user feedback, while passionately studying the product/market.
  • Works with external technology resources to launch product enhancements and execute on a product roadmap.
  • Acts as point person for escalation and resolution during the product lifecycle as it relates to product decisions, concerns, and capabilities.
  • Applies best practices related to operating a content-driven, platform-based business, staying informed and ahead of industry trends, advancements, and competitor capabilities.
  • Performs other duties as assigned.

Work Environment and Physical Demands:
  • Work is primarily performed in an office environment in Manassas, VA, or Charles Town, WV.

Required Skills:
  • Track record of successfully owning and improving a product, with growth numbers to support product adoption.
  • Demonstrated passion for (and track record of) understanding, advocating for and improving the customer experience within a community context.
  • Customer-centric orientation with proven track-record of developing and acting on customer insights
  • Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.
  • Ability to write engaging, interesting content to engage with community users.
  • High level of aptitude and interest in new product development and innovation.
  • Ability to work effectively both in a team environment and independently.
  • Excellent organizational and communication skills.

Required Experience:
  • 2+ years of experience managing online communities/forums, or serving in a product management role for a technology product.
  • Track record of successfully owning and improving a product, with growth numbers to support product adoption.
  • Demonstrated passion for (and track record of) understanding, advocating for and improving the customer experience within a community context.
  • Customer-centric orientation with proven track-record of developing and acting on customer insights.



Requirements:


To apply, visit https://recruiting.ultipro.com/AME1070/JobBoard/711bd40f-864c-42db-8c62-3c62f2edc13f/OpportunityDetail?opportunityId=a3b69944-d16a-47e1-81b1-1f173b0a3755





Copyright 2017 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency


jeid-35dd71c06c717a41829570be6ef00fde