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Marketing and Outreach Manager
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Position Number: 1916155
Location: Chestnut Hill, MA
Position Type: Public Relations, Marketing and Communications

Marketing and Outreach Manager
Boston College

Boston College Introduction

Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,150 full-time undergraduates and 4,420 graduate and professional students. Ranked 31 among national universities, Boston College has 758 full-time and 1,096 FTE faculty, 2,750 non-faculty employees, an operating budget of $956 million, and an endowment in excess of $2.2 billion.

Job Description

The Marketing/Admissions and Outreach Coordinator is responsible for developing a platform that promotes the mission of The Campus School brand by increasing public awareness and executing a marketing plan that includes social media and face to face interaction to strengthen the current base and increase the school's audience, both internally and externally for the purpose of maintaining/increasing its student body.
Utilizing multiple media outlets, the individual will gather and analyze data on their use and develop a plan for increasing outreach with the goal of capitalizing on the strengths of the school and offering new and novel ways to identify the program and attract public school districts. The use of social media will help create a strategic plan that will underscore the strong programmatic aspect for its students while exploring new opportunities. The individual needs to balance the use of social media for the public and internal audience that consists of administrators, students, professors, and families to mention a few. The marketing efforts will focus on referring school districts, physicians, parents, and guardians and the greater Boston College Community which separates the Campus School from all other schools. In addition, the Marketing/Admissions and Outreach Coordinator is responsible for developing materials for philanthropic foundations and working collaboratively with University Advancement on various fundraising activities. The Marketing/Admissions and Outreach Coordinator will collaborate with University Marketing and Communications, the Office of Public Affairs among the offices pertaining to media delivery and branding as part of the position.
The successful candidate will need to execute a plan that will balance the three main aspects of the position that includes outreach marketing, development and admissions. Utilizing a well formatted plan, the individual will execute a timeline of activities that promotes The Campus School's excellent education program while fostering positive relationships among donors and supporters.

Essential Functions
Outreach- Marketing: (40% of time)

Develop materials for print, web, video and social media channels that showcase the Campus School at Boston College including but not limited to:

Suitability for audiences that include special education coordinators in the school's target audience; pediatricians; parents and guardians of potential students; child welfare organizations; early intervention; philanthropic foundations, etc.
Generate awareness of the Campus School at Boston College though outreach by attending conferences and meetings; participating in professional groups; and sourcing out new opportunities,
Develop regular communications for the various constituents of the Campus School that include staff and student/family highlights, BC volunteer activities and fundraising achievements through email, electronic marketing communications and print matter.
Leverage marketing resources and presence on campus various sources that include Communications team, University Marketing and Social Media.
Foster community relationships on Campus through a variety of departments such as Athletics, the Boston College Police Department, and Admissions with the expectation of increased visibility and awareness measured through tracking and marketing.
Create an audience development and engagement strategy that includes Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
Work with all departments to broaden social storytelling for all social platforms
Prioritize accessibility in all social media activity, ensuring all audiences can access the school's posts and content, and that the social media presence serves as an example of accessibility best practices
Work collaboratively with University Communications to develop potential social media opportunities

Outreach- Development/Fundraising (35% of time)
Advance collaboration with a variety of Boston College's programs on projects that enhance The Campus School's position within the University's mission as well as create new avenues for highlighting the mission of the Campus School that comprise:

Continuing to expand programs and events to increase community awareness and strengthen the Campus School voice
Enhancing fundraising events utilizing a network of student volunteers
Working collaboratively with University Advancement on the annual fundraising appeal, links, reporting and stewardship.
Creating an annual Development schedule with University Advancement with a focus on measurable year over year growth.
Growing the Campus School donations annually by increasing total goal, # of new donors, size of gifts by donors, university and corporate relationships.
Working closely with Director to steward donors at all giving levels.
Cultivating the Campus School fundraising events by measuring current fundraising efforts and developing new opportunities to increase donations
Expanding Campus School collaborations across the campus and within the community at large
Share in grant writing responsibilities

Outreach- Admissions (25% of time)
Collaborate with Administrative team to establish and support the referral process for potential incoming students. Respond to inquiries regarding Campus School programs and services and provide direct outreach to referral sources while leveraging internal relationships in the special education field by:

Expanding implementation of a database system to collect and track referrals and placements in order to increase and maintain a sustainable enrollment model
Employing an Outreach/Marketing plan to attract new students by demonstrating the advantages of a placement at the Campus School at Boston College
Participating in tours as requested by Administration
Creating a marketing plan to attract visitors to the Campus School to learn about the advantages of its child centered approach to learning
Manage recruitment and admissions processes and all communication to prospective students/participants, current students/participants

Requirements

This position requires a Bachelor's degree, a minimum of three to five years of professional level experience in private school settings or a minimum of two years professional experience in a relatable area. This position requires superior communication skillsboth in writing and orally, and the ability to communicate effectively to such diverse audiences as faculty, University staff, current and prospective donors, and a variety of constituents. Must be able to work independently and manage multiple projects, setting deadlines and ensuring program accountability. Must be able manage, track, and analyze data. Must also be competent in MSExcel, MSWord, and Google Docs. Experience in a variety of social media platforms, Occasional evening and weekend event work. Must be a team player. Salary range $56,720-$70,900.

Closing Statement

Boston College conducts background checks as part of the hiring process.

Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity

Boston College offers a broad and competitive range of benefits including depending on your job classification eligibility;

Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, and Dental Insurance
Low-Cost Life Insurance
Eligibility for both 401K and University Funded 403B Retirement Plans
Paid Holidays Annually
Generous Sick, and Vacation Pay
Additional benefits can be found on <a data-saferedirecturl="https://www.google.com/url?q=http://www.bc.edu/employeehandbook&source=gmail&ust=1570800290784000&usg=AFQjCNES_iFTBlbcxJ2250iwX5hVoVapnw" href="https://apptrkr.com/get_redirect.php?id=1916155&targetURL=http://www.bc.edu/employeehandbook" style="color:rgb(17," 85,="" 204);="" target="_blank">www.bc.edu/employeehandbook

Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu/offices/diversity/compliance/nondiscrim

To view the full job posting and apply for this position, go to: https://bc.csod.com/ats/careersite/JobDetails.aspx?id=3531&site=1

Boston College is a Jesuit, Catholic university that strives to integrate research excellence with a foundational commitment to formative liberal arts education. We encourage applications from candidates who are committed to fostering a diverse and inclusive academic community. Boston College is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status. To learn more about how BC supports diversity and inclusion throughout the university, please visit the Office for Institutional Diversity at http://www.bc.edu/offices/diversity.